The Bella Blu Story


The Bella Blu Hat Design Story


Our story

A passion for artisan craft and sun protection led to the launch of Bella Blu in Hong Kong in the summer of 2016. It was a labour of love for founder Jo Dixon, who sourced and designed the inaugural range of genuine Panama hats, and had them handmade in Ecuador.
The hats were enthusiastically received by the Hong Kong community, and that success led to the creation of this website and many years of Panama hat sales in Hong Kong. 
In 2021, due to Covid19, Jo Dixon relocated Bella Blu Design to New Zealand.  Now, you can purchase Bella Blu artisan hats directly in New Zealand.
The Bella Blu range features handmade genuine toquilla straw hats for both men and women. The Ecuadorian craftsmen are the best in the world, making each finely woven hat using traditional techniques that have been handed down over generations.

The hats are stylish additions to a lifestyle that the founders of Bella Blu embrace and want to share with you – happy sun-safe times with friends and family under clear blue skies.



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