Joie De Vivre - 2017
Bella Blu’s new collection of Panama hats are inspired by the belief that a life worth living is one filled with colourful and enriching experiences. Revelling in the sunshine with good friends and family near sparkling blue waters and under clear blue skies is utterly symbolic of such enriching times.
The collection is designed to span different occasions: the morning coffee on the balcony, alfresco lunches, the Polo, through to lazy afternoons basking in the sun at the beach or on the boat, all the while accentuating your individual style and sun smartness.
Following in 2016’s inaugural trail we collaborated again with HK based, Australian photographic artist Katie Vajda to beautifully capture the essence of Bella Blu in the Joie de vivre campaign with Hong Kong’s very own Maggie Wong, Perez Emiliano from Italy and Danielle Bately from Britain.
. The location for such rich enjoyment of life was none other than the gorgeous enclave of Shek O beach in Hong Kong.
This year we have carried over many of our popular styles from our first collection for men and women as well as added brand new styles and colours. Come and celebrate the good life with us and explore our Joie de vivre collection…..